Insights is the view in Business Hub that shows aggregate activity over the past 28 days. It opens after your claim and your Persona verification are approved. It has three parts: mentions, website clicks, and discovery topics.
What counts as a mention?
For an online business, a mention counts when ChatGPT references the business's website. The brand name alone does not count. For a local business, a mention counts when ChatGPT shows a result for that location, even if the customer does not open the listing or visit the website.
What are website clicks and discovery topics?
Website clicks show how often people click through to your website. Discovery topics show common themes in ChatGPT answers that mentioned or cited your business. They are aggregate categories. They do not reveal individual prompts or directly measure customer intent.
Does a blank metric mean nothing happened?
No. OpenAI says counts may be incomplete, and a blank metric can mean activity has not reached the reporting threshold, data is still being collected, or reporting is unavailable. If a metric stays blank, the next step is OpenAI Support.
What do businesses never receive?
Individual prompts or consumer conversations, including chats with their own business agent. If you want to know what visitors do after the click, that is measured on your website with your own analytics, which Hi Dev sets up.
Where these facts come from. Platform details were checked against OpenAI's help article, Setting up your business on ChatGPT, on November 11, 2026. The product is in beta and the rules change.
Hi Dev is an independent software studio. We are not affiliated with, endorsed by, or part of OpenAI. Eligibility, verification, and approval are decided by OpenAI.